Porirua’s Push to Reduce Drink Driving

There will be an increase in check-points across Porirua in June.
This story has had 444 views!

In a bid to curb the alarming rates of drink driving in the Wellington region, the Porirua City Council has joined forces with NZTA Waka Kotahi and local Police to launch a robust campaign this June. This initiative aims to address the critical issue of alcohol-related incidents on roads.

Alcohol has been a factor in 33% of deaths and serious crashes in the Wellington region over the past decade. This troubling statistic has prompted the collaboration between the council, NZTA, and police to target those who continue to drive under the influence, endangering lives.

The campaign will feature a comprehensive education push, with messages displayed on billboards, the backs of buses, posters, and across social media platforms. These efforts are designed to remind residents of the severe risks associated with drink driving.

Porirua Mayor Anita Baker underscores the importance of community involvement in ensuring road safety: “As a Council, we want our residents to be safe on our roads. This June, we’re happy to join forces with our partners, the police and NZTA, to target those who continue to drink and drive and put us all at risk.”

Kāpiti-Mana Police Area Commander Renee Perkins highlights the need for a collective attitude shift: “Drink driving still occurs, making roads unsafe for passengers and other road users. Together we need to shift the attitudes and behaviour of drink drivers.”

Commander Perkins advises individuals to plan ahead if they intend to drink: “Before going drinking, stop and think – if you’re going to drink, plan not to drive. Think about public transport, taxis and rideshares, or asking a friend or family member for a pick-up. Let’s be better together.”

This joint effort by Porirua City Council, NZTA, and local Police aims not only to increase awareness but also to implement more checkpoints and enforcement measures throughout the region, reinforcing the message that drink driving will not be tolerated.